He’ll deal with increasing the provision of ASV and YANMAR compact tools merchandise to prospects.

“I am excited to hitch the YANMAR and ASV crew,” mentioned Johnson. “I am unable to wait to get out within the area to satisfy sellers and prospects and talk about methods we are able to higher serve them and develop our presence in North America.” 

Johnson brings greater than 20 years of expertise creating, fielding and supporting merchandise utilized in mission or job-critical functions. He’s skilled in channel improvement and product administration, advertising and marketing and business gross sales, and enterprise improvement. He additionally brings expertise in enterprise technique, P&L administration, and enterprise and revenue development.

“Tate brings a wealth of expertise to find methods to develop companies and make prospects’ lives simpler,” mentioned Kevin Zimmer, president of YANMAR Compact Tools North America. “We’re excited to have him be a part of the crew as he helps us discover new methods to serve our sellers and prospects.”