Volvo CE sells one million machines in a yr …in toysadmin
Volvo CE launched its of toy excavators, loaders, haulers and vans – and even a fictional wrecking ball – in collaboration with German toymaker final yr.
The partnership, which ensured Volvo’s presence in nearly each main toy retailer, has had a flying begin, regardless of the plain challenges for the retail business posed by COVID-19, with nicely over one million merchandise bought within the final 12 months.
Tim Birks, Merchandise and Licensing Supervisor, at Volvo CE, says: “Dickie Toys was a pure alternative. We share the identical core values, we’re aligned in our need for good high quality merchandise and we have now all the time been impressed with the ‘feel-good issue’ of their toys. And it has been comforting to know that these toys have performed an essential position in conserving kids all over the world entertained and engaged throughout a number of the hardest months of the pandemic.”
Household-owned Dickie Toys is a German-based producer and a part of the bigger Simba Dickie Group, which is among the high 5 toy producers in Europe.
An in depth relationship between groups throughout the 2 manufacturers has ensured a deep consideration for the Volvo identification. By creating ‘real-life’ play units, in addition to particular person toys, the partnership goals to encourage imaginative play.
“We’re delighted about our fruitful and trustful cooperation with Volvo. Youngsters are fascinated by big development autos, akin to from Volvo with its technical experience. Dickie Toys accompanies kids via all phases of their improvement, due to this fact Volvo is predestined for our toys vary,” says Oliver Naumann, Managing Director of Dickie Toys. “The merchandise are very nicely acquired by the customers and are very profitable on the level of sale, in addition to on and offline.”