SMS Equipment partners on Genesis Attachments line in Canada


Genesis Attachments, based out of Superior, Wisconsin, has partnered with SMS Equipment to sell and support Genesis hydraulic attachments products throughout Canada. SMS Equipment Inc., an established industry provider of construction, forestry and mining equipment, will provide access to Genesis mobile shears, concrete crushers and grapples, as well as parts, across its 38 coast-to-coast Canadian locations. 

This new dealership agreement also expands SMS Equipment’s construction product offerings to the Canadian demolition, scrap recycling and handling, and aggregate industries. 

SMS Equipment President and COO Robin Heard said, “SMS Equipment focuses on providing solutions and ensuring our customers have access to the best products.

“Genesis is a world-class leader in attachments and shares our commitment to deliver customer value and product innovation. This is a great addition to SMS Equipment’s portfolio of world-class products and further solidifies our position as the #1 Equipment Solution Provider across Canada.”

Genesis North American Sales Director Justin Palvere echoed that sentiment, “Partnering with SMS Equipment brings industry-leading product experience, expertise, availability and support to our customers across Canada. Their market knowledge and cross-country locations will greatly expand our ability to serve the demolition and scrap industries.”



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