Skyjack to launch new product lineup at SKYWORLD Stay on-line commerce present


Skyjack has pivoted its promotional technique to embrace digital commerce reveals on account of the worldwide pandemic. The corporate determined to take it one step additional by internet hosting their very own on-line commerce present from February 22-26, 2021: SKYWORLD Stay.

“We love seeing our clients face-to-face at reveals, bodily strolling them round our machines, and showcasing quite a lot of merchandise unexpectedly, so there have been positively some challenges in pivoting our commerce present technique for 2021,” says Malcolm Early, vice chairman of selling at Skyjack. “However with the challenges got here some alternatives as nicely, and we realized we might open this as much as a wider market than what’s usually accessible at a single present.”

The web occasion will launch a brand new Skyjack product every day, full with in-depth product displays and digital stroll round movies. Collaborating with a number of departments, clients attending SKYWORLD Stay even have the chance to satisfy with service, product growth, and gross sales personnel unexpectedly.

“In-person conferences with cross-functional groups provides to the success of our conventional tradeshows, so we knew we needed to embrace a means for these conferences to nonetheless happen all through SKYWORLD Stay,” explains Ken McDougall, president at Skyjack. “Utilizing a devoted assembly platform, and blocking SKYWORLD Stay dates for our group, we’re guaranteeing devoted time for our clients, the identical dedication they’d obtain at an in-person present.”

Along with 4 new merchandise being launched all through SKYWORLD Stay, Skyjack additionally reached out to business leaders to get their perception on market traits, rental development, and questions of safety. Confirmed audio system for SKYWORLD Stay embrace:

  • Chris Sleight, Managing Director, Off-Freeway Analysis
  • Tony Conant, CEO, American Rental Affiliation
  • Peter Douglas, CEO, Worldwide Powered Entry Federation
  • John Peak, SVP, Capital Markets, Wells Fargo

“We’re very grateful to have these business leaders share their data with SKYWORLD Stay guests,” Early explains. “With many in-person commerce reveals {and professional} growth conferences cancelled, it is necessary this data remains to be shared all through our business and we’re joyful to produce the platform.”



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