Maxim Truck & Trailer celebrates 40 years of enterprise


On April 1st in 1981, on the age of 27, Doug Harvey bought what was dubbed on the time ‘the losingest’ Worldwide Harvester dealership in all of Canada. The Winnipeg dealership – the place Doug was working as a gross sales rep – had suffered losses of $250,000 a 12 months for 3 straight years and rates of interest had soared to almost 20 %. 

“The primary couple of years handled pure survival,” says Harvey, proprietor of Maxim Truck & Trailer. “Profitability and development had been distant points again in 1981.” 

For years, Harvey labored on altering each facet of the enterprise by specializing in what the client needed. Most of the firm’s acquisition and enlargement strikes outdoors of Winnipeg in later years had been spurred by buyer wants.

Right now, underneath the Maxim Truck & Trailer banner, the dealership group celebrates 40 years in enterprise having survived the inventory market crash of 1987, the International Monetary Disaster of 2008, and most lately, the COVID pandemic of 2020. 

“Maxim has endured and prospered for 40 years by specializing in the client, having the perfect individuals and giving again to the neighborhood,” says Harvey. “That blueprint for fulfillment holds as true at the moment because it did 40 years in the past.”  



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