JLG withdraws from bauma 2022

JLG Industries is not going to attend bauma 2022. 

“The worldwide pandemic inflicted a change in behaviour amongst our workers, our companions and our clients. Know-how accelerated and improved digital experiences. On-line collaboration, engagement and sharing of data is permitting us to construct a “New Perspective” and made us rethink a few of our extra conventional advertising and marketing efforts. Consequently, we now have and can proceed to leverage and put money into these new and evolving applied sciences to showcase JLG merchandise in progressive and thrilling methods, to have interaction and collaborate with our international buyer base,” stated Karel Huijser, JLG’s normal supervisor.

Deliberate advertising and marketing actions embrace small, localized in-person occasions, hybrid occasions and customized digital experiences that combine digital and conventional advertising and marketing channels.

Huijser concludes, “We are going to take this chance to function JLG work web site options and evolve our line of low-level entry options, in addition to our latest electrified and sustainable applied sciences. With that in thoughts, we are going to put money into digital engagement that we will proceed ahead into the long run. We are going to pair this with smaller, native occasions, minimising our carbon footprint. This strategy and our ‘New Perspective’ will give clients the pliability to have interaction with us face-to-face, digitally or each.”

Regardless of the choice to withdraw from bauma 2022, JLG has not dominated out future participation within the present.

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