Doosan transportable energy and different merchandise to rebrand below Bobcat identify

Beneath a brand new world branding technique introduced by Doosan Bobcat, Inc., a number of divisions of product can be rebranded below the Bobcat identify transferring ahead.

Doosan Portable Power, which manufactures air compressors, cell mills, and lightweight towers, will be part of rotary air compressor maker Doosan Industrial Air and Doosan Industrial Car, which provides materials dealing with tools together with forklifts, below the Bobcat commerce costume in North America.

“Bobcat is an iconic model that modified the world with the invention of the compact tools business, and we’re excited to unleash the model in daring, new methods,” stated Scott Park, Doosan Bobcat CEO and vice chairman. “Doosan Moveable Energy, Doosan Industrial Air, and Doosan Industrial Car have lengthy legacies of creating high-quality merchandise. Bringing these robust Doosan manufacturers into the Bobcat portfolio permits us to additional develop these enterprise traces, whereas additionally rising our general Doosan Bobcat enterprise, and offering much more options to assist our prospects accomplish extra.”

The corporate says the transfer will strengthen general model fairness, market recognition, and shopper recall of the product choices in these three divisions. The transition will create a cohesive buyer expertise and develop the group’s footprint, it said.

The Bobcat model has been strengthened by a push to develop its personal product portfolio over the previous few years, profiting from new applied sciences and improvements whereas increasing into new product traces corresponding to grounds upkeep tools.

“The Bobcat model empowers formidable and passionate groundbreakers to perform extra. Throughout the globe, huge challenges get smaller due to our tools; from breaking down partitions to build up communities, we’re proud to supply individuals what they have to be profitable of their endeavors,” stated Laura Ness Owens, Doosan Bobcat vice chairman of world model and North American advertising. “By increasing the Bobcat model to the transportable energy, industrial air, and industrial automobile industries, Bobcat may also help much more prospects, in additional methods than ever.”

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