Along with considered one of its Canadian distribution companions, OK Tire, BKT has renewed a sponsoring settlement with Curling Canada.
 
The 2 manufacturers, BKT and OK Tire, might be seen in TV spots, across the rink, on the scoreboard, on the ice sheet, and on the gamers’ jerseys in addition to on merchandising gadgets for the 2021 world males’s championship, which might be named after the 2 fundamental sponsors changing into 2021 BKT Tires & OK Tire World Males’s Curling Championship, which is scheduled for April 3-11 on the Markin MacPhail Centre at WinSport’s Canada Olympic Park in Calgary — a part of Curling Canada’s just lately introduced hub metropolis sequence of occasions.

Final 12 months, the 2 corporations gave their names to the 2020 OK Tire & BKT Tires Continental Cup, that has been cancelled in 2021 as a result of COVID-19 pandemic. 

“We’re very glad to resume this new partnership,” mentioned Rajiv Poddar, Joint Managing Director of BKT states. “Curling is a extremely popular sport in Canada gaining elevated consideration in all places on this planet. At BKT, we love sport and help many initiatives worldwide. We really imagine that sport displays our values akin to truthful play, crew spirit and dedication. We’re actually wanting ahead to the beginning of this new journey.”