Astec rebrand goals to simplify enterprise

Astec Industries is launching a brand new trendy look with a rebranding initiative to coincide with its enterprise mannequin. The rebrand features a new brand, color palette and web site. The launch comes whereas the group streamlines its inner construction and operations to enhance effectivity and drive progress.

The group’s former manufacturers, together with Astec Inc., Astec do Brasil, Astec Australia, BMH Techniques, Breaker Know-how, Carlson Paving, Con-E-Co, Heatec, KPI-JCI and Astec Cellular Screens, Osborn, Peterson, RexCon, Roadtec and Telsmith, will now not function as separate subsidiary corporations and can all tackle the ASTEC title. The unification is a major a part of the corporate’s OneASTEC enterprise mannequin together with its “Simplify, Focus and Develop” technique.

“We made the choice to unify to make it simpler for our sellers and prospects to do enterprise with us. By coming collectively as one group, we are able to supply larger customer support and drive innovation,” stated Barry Ruffalo, president and CEO of Astec Industries, Inc. “The rebrand allows us to construct our power collectively underneath one widespread title and objective. We are able to higher leverage our progress as one ASTEC workforce reasonably than particular person manufacturers.”

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